The Chief Executive Officer of YETI Holdings, Inc. is Matt Reintjes, who has successfully led the enterprise since September 2015. Having steered the company through a transformative growth phase, expanded its global product innovation pipeline, and overseen its successful public market debut in 2018, he was additionally appointed to the role of Chair of the Board of Directors. Under his executive leadership, YETI continues to scale its premium outdoor lifestyle brand and direct-to-consumer distribution channels worldwide.