Rakuten Asia operates under the executive leadership of Takashi Katsuragi, who serves as the Chief Executive Officer of the regional corporate body, guiding strategic growth, business development, and operational initiatives across the Asia-Pacific territory. Overall global operations for the entire parent enterprise, Rakuten Group, Inc., are directed and spearheaded by its founder, chairman, and worldwide Chief Executive Officer, Hiroshi Mikitani, from the corporate headquarters in Tokyo, Japan.