Rakuten encompasses a vast corporate family of subsidiary businesses and digital platforms spanning multiple industries worldwide. Its major holdings include the e-commerce platform Rakuten Ichiba, fintech pillars like Rakuten Bank and Rakuten Securities, digital content services such as Rakuten Kobo (e-readers) and Rakuten Viki (streaming), global communication tools like Rakuten Viber, and the North American cash-back shopping platform formerly known as Ebates, alongside advanced mobile network infrastructure operators.