Waldencast was founded by consumer goods industry veterans Michel Brousset and Hind Sebti, who established the enterprise with the vision of creating a modern, multi-brand beauty and wellness platform. Drawing on their extensive corporate backgrounds leading major global beauty brands, the founders designed a unique business model aimed at acquiring, incubating, and scaling high-growth, purpose-driven beauty brands by providing them with institutional operational backing while preserving their distinct independent brand identities.