Obagi products cannot be freely sold by just anyone, as the brand historically operates on a strict professional-dispensing model designed to ensure consumer safety and product efficacy. Because many Obagi formulations contain potent active ingredients intended to treat specific dermatological conditions, they are primarily authorized for sale through licensed medical professionals, dermatologists, plastic surgeons, authorized medical spas, and certified clinical skincare clinics. While certain authorized online platforms and retail channels distribute consumer-accessible lines, unauthorized third-party resale is heavily restricted by the company.