Following the 2023 bankruptcy of the original retail giant, various assets and intellectual property components were split among different buyers. Overstock.com acquired the core "Bed Bath & Beyond" brand name and digital assets for $21.5 million in a bankruptcy auction, later rebranding its entire corporate parent structure under that name. Separately, the Buy Buy Baby brand and intellectual property were acquired by Dream on Me, while other former subsidiaries like World Market and Christmas Tree Shops were sold off to separate entities during earlier restructuring phases.