The Bed Bath & Beyond brand has already returned in an online-first and omnichannel format. Following its 2023 liquidation, the digital assets and brand trademarks were bought by Overstock, which transformed its e-commerce operations into the new Bed Bath & Beyond web marketplace. Furthermore, the corporate parent officially reclaimed the iconic BBBY ticker symbol on the New York Stock Exchange, and physical store revivals and partnerships have rolled out across select U.S. markets.