Which is more expensive, Valspar or Sherwin-Williams?

Which is more expensive, Valspar or Sherwin-Williams, generally Sherwin-Williams branded paint sold at Sherwin-Williams stores is more expensive than Valspar sold at Lowes, though there is overlap. Sherwin-Williams premium lines like Emerald, Duration, and SuperPaint cost around 70 to 115 dollars per gallon at list price, with Emerald around 95 to 115, Duration around 85 to 100, and SuperPaint around 65 to 85. Even with 30 to 40 percent off sales, Sherwin-Williams premium still often costs 55 to 80 dollars per gallon. Valspar at Lowes is cheaper, with Valspar 2000 around 30 to 35 dollars, Valspar Signature around 40 to 50 dollars, Valspar Reserve around 50 to 65 dollars, and Valspar Duramax exterior around 50 to 60 dollars. The HGTV Home by Sherwin-Williams line at Lowes is mid-priced, around 45 to 65 dollars, bridging gap. So Sherwin-Williams store paint is more expensive than Valspar, reflecting higher solids, better resins, and better warranty. However, premium Valspar Reserve can be similar price to entry-level Sherwin-Williams A-100 or sale-priced SuperPaint. Overall, Sherwin-Williams is more expensive, Valspar is budget to mid-range.