GROHE is from Germany, and it is considered one of the most iconic German engineering brands in the bathroom industry. GROHE was founded in 1936 by Friedrich Grohe in Hemer, North Rhine-Westphalia, Germany, and its headquarters remains in Düsseldorf, Germany, to this day. The company started as part of Hansgrohe, founded by Friedrich's father Hans Grohe in 1901 in Schiltach, Germany, but Friedrich Grohe split off to create his own company focused on heavy brass faucets. Over 90 years, GROHE has become Europe's largest sanitary fittings brand and is known worldwide for German precision, quality, and minimalist design. The brand emphasizes Made in Germany engineering, with its faucets designed in Germany and many still manufactured in German plants in Hemer, Lahr, and Porta Westfalica, as well as in other European plants in Portugal and Thailand that follow German quality standards. GROHE's tagline is Pure Freude an Wasser, which means Pure Enjoyment of Water in German, highlighting its German heritage. Even though GROHE was acquired in 2014 by Lixil, a Japanese company, it is still operated as a German brand with German management, German design, and German engineering standards. When people think of GROHE, they think of German quality, similar to BMW or Miele.
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