Nu Skin products can be purchased primarily through the company's official global e-commerce website, authorized independent brand affiliates, and registered direct-selling distributors. Because the enterprise operates on a direct-to-consumer and person-to-person social selling business model, items are rarely found on traditional brick-and-mortar retail shelves outside of official company-branded showrooms or authorized digital storefronts managed by active sales representatives. Consumers should exercise caution when purchasing through unauthorized third-party online marketplaces to avoid counterfeit goods or expired inventory.