Nu Skin is an American enterprise, founded and headquartered in Provo, Utah, within the United States. Established in 1984 by its original founders, the company launched its initial domestic operations before expanding internationally into Canada, Asia, Europe, and Latin America over subsequent decades. While its corporate governance, executive management teams, and primary research facilities remain anchored in the United States, its commercial footprint and revenue streams have historically maintained a heavy weighting toward international markets, particularly across Asia.