The origins of Fujiya trace back to the year 1910, when founder Rin'emon Fujii opened a modest individual confectionery shop situated in the bustling port city of Yokohama, Japan. Following its initial success, the enterprise expanded its operations by introducing innovative Western-style baking techniques, cafes, and specialized dessert products over the subsequent decades. The formal corporate entity of Fujiya Co., Ltd. was officially established a few decades later on June 30, 1938. Throughout the 20th century, the business continued to scale up its commercial footprint by launching widespread franchise networks, partnering with global food brands, and cementing its status as an iconic household name in the Japanese confectionery industry.