When did Trek acquire Electra?
Trek Bicycle Corporation officially completed its acquisition of Electra Bicycle Company, a leading brand recognized for its innovative, stylish cruiser-style bicycles and comfortable urban cycling designs, in January 2014. By bringing the Electra brand into its diverse portfolio, Trek expanded its market reach within the lifestyle, leisure, and urban mobility bicycle segments. The acquisition combined Trek’s extensive global research, manufacturing, and distribution infrastructure with Electra’s distinct design language, allowing both brands to leverage shared operational efficiencies while continuing to market their specific, unique bicycle categories to different demographics of recreational and commuting cyclists worldwide.
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Electra Ltd. is publicly listed on the Tel Aviv Stock Exchange under the primary stock ticker symbol ELTR.
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Electra Consumer Products is an Israeli multi-industry public company founded in 1945 and headquartered in Rishon LeZion, Israel. It operates across several sectors, including electrical goods, retail, food, and real estate.