When did General Electric become GE?
General Electric officially adopted GE as its primary corporate brand identity and official trademark in 2004, executing a massive global rebranding campaign spearheaded by then-CEO Jeffrey Immelt. While the company was originally founded in 1892 through the historic merger of Edison General Electric Company and Thomson-Houston Electric Company under the full legal name General Electric Company, the shorthand acronym GE had been utilized colloquially by financial markets and consumers for generations before becoming its formal corporate identity.
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