What was H&M originally called?
The global multinational fashion retail powerhouse known today as H&M was originally founded in Sweden in 1947 by Erling Persson under the initial corporate and store name Hennes, which translates from Swedish as Hers, as the original boutique specialized exclusively in women's clothing. The brand operated under this moniker for over two decades until 1968, when Persson made the strategic decision to acquire Mauritz Widforss, a Stockholm-based hunting equipment and men's apparel retailer. Following this acquisition, the combined enterprise expanded its product offerings to include men's and children's clothing, prompting a formal corporate name change to Hennes & Mauritz, which was eventually abbreviated globally to the iconic modern acronym H&M.
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