What was Booking Holdings called before?

Written by Editorial Team | Last Updated: August 2026

The multinational travel and tourism technology conglomerate currently known globally as Booking Holdings Inc. operated for many years under the corporate name The Priceline Group Inc. Founded originally around the revolutionary name-your-own-price travel service Priceline, the parent company expanded aggressively over subsequent decades through high-profile international acquisitions, including the purchase of Booking.com, Kayak, OpenTable, Agoda, and Rentalcars.com. As Booking.com rapidly grew to become the primary revenue and operational driver of the entire enterprise, corporate leadership decided to officially change the parent company name to Booking Holdings Inc. in February 2018, updating its Nasdaq stock ticker symbol from PCLN to BKNG to accurately reflect its dominant global brand identity.

Related FAQs

Baker Hughes Company (BKR) is compared to peers in the energy services sector by evaluating performance metrics like revenue growth, operational efficiency, and market share.

Booking Holdings Inc. (BKNG) maintains a price-to-earnings ratio of approximately 26.2, trading roughly 15 to 20 percent below its historical multi-year average. As the dominant global leader in online travel agency services—encompassing Booking.

Institutional analysts tracking Booking Holdings Inc. (BKNG) project an average 1-year consensus price target of approximately $230.22 per share. Individual target forecasts span from a low estimate of around $176.

The stock ticker symbol BKNG represents shares of Booking Holdings Inc., which is the massive parent holding enterprise governing major global digital travel and accommodation platforms, including Booking.com, Priceline, Agoda, Kayak, and OpenTable.

Booking Holdings Inc. already executed a massive 25-for-1 forward stock split, which officially took effect on April 6, 2026.

Booking Holdings stock reflects continuous daily trading activity driven by broader travel sector demand, quarterly earnings reports, gross travel bookings volume, and macroeconomic indicators affecting international tourism.

Yes, Baker Hughes Company (BKR) pays a dividend on a quarterly basis. As of mid-2026, the company has demonstrated financial stability with a history of increasing its dividend payout for several consecutive years.

Booking Holdings, trading under the ticker BKNG, implemented a regular quarterly cash dividend framework following significant corporate capital allocation reviews.

Booking Holdings Inc. already completed a massive 25-for-1 stock split, which went into effect on April 6, 2026.

Wall Street financial research analysts tracking Booking Holdings Inc. (ticker: BKNG) generally maintain a favorable consensus view, recommending the stock as a strong buy or solid accumulation candidate.

Wall Street equity research analysts and institutional portfolio managers generally regard Booking Holdings Inc. (ticker: BKNG) as a premier long-term investment within the consumer discretionary and global travel sectors.

Comparing the corporate scale of Airbnb and Booking Holdings reveals distinct operational metrics where Booking Holdings generally dominates in terms of total gross travel bookings, annual revenue generation, and net income, whereas Airbnb holds supe...

Booking Holdings (BKNG) is currently in a "quiet period" ahead of its second-quarter 2026 earnings report, scheduled for release on August 4.

Booking Holdings Inc. (BKNG) consensus stock price predictions among consumer discretionary and travel sector analysts reflect an optimistic outlook, with twelve-month average price targets pointing toward strong valuation appreciation.