What paint is comparable to Kilz?

What paint is comparable to KILZ depends on whether you mean primer or paint plus primer, but several brands offer similar stain-blocking and odor-sealing primers that professionals use interchangeably with KILZ. The most direct competitors to KILZ Original oil-based primer are Zinsser Cover Stain oil-based primer made by Rust-Oleum, which has similar stain blocking, odor sealing, and adhesion for smoke and water stains and costs about 25 to 40 dollars per gallon, and Sherwin-Williams ProBlock oil-based primer. For latex all-purpose primer comparable to KILZ 2, Zinsser Bulls Eye 1-2-3 Water-Based Primer is most comparable, offering good adhesion, stain blocking, and odor sealing with low odor and costing 25 to 35 dollars per gallon, and is often rated slightly better for adhesion. For maximum odor blocking comparable to KILZ Restoration, Zinsser B-I-N Shellac Primer is superior for severe smoke and pet odors, though more expensive at 45 to 60 dollars per gallon. For drywall primer comparable to KILZ PVA, Glidden PVA Drywall Primer and Valspar PVA Primer are similar and cost 12 to 20 dollars per gallon. For paint plus primer comparable to KILZ Complete Coat, Behr Marquee, Valspar Signature, and Glidden One Coat are similar one-coat paints. Professional painters often choose Zinsser as top comparable brand, as Zinsser and KILZ are two leading primer brands in US, with Zinsser often preferred for adhesion.