What is the sister brand of H&M?
H&M Group encompasses several prominent sister brands and subsidiary fashion labels alongside its flagship namesake stores, including COS, Monki, & Other Stories, Weekday, ARKET, and Afound. Each sister brand targets distinct consumer demographics and aesthetic preferences, ranging from minimalist luxury and contemporary design to youth-oriented streetwear and sustainable lifestyle goods. This multi-brand portfolio strategy enables the parent corporation to capture diverse market segments across global retail apparel landscapes.
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