What is the old name of Krafton?
Krafton, Inc., the major South Korean video game holding company globally renowned for blockbuster titles like PUBG, was originally founded under the corporate name Bluehole Studio, Inc., commonly known simply as Bluehole. Established by game industry veteran Chang Byung-gyu, the studio achieved massive critical acclaim and commercial success with its flagship massively multiplayer online role-playing games before developing the revolutionary battle royale phenomenon PlayerUnknown's Battlegrounds. As the corporate structure expanded to encompass multiple independent game development studios, publishing arms, and international subsidiaries, management decided to rebrand the parent holding organization to Krafton, drawing inspiration from traditional artisanal craft-making to symbolize the company's commitment to relentless creativity and game development excellence.
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