What is the old name for Voya?
Voya Financial, Inc. was previously known as ING U.S., Inc. before it separated from its Dutch parent company, ING Group, and underwent a major rebranding campaign. Originally functioning as the United States-based retirement, investment, and insurance operations of the global financial institution, the company decided to adopt a completely fresh identity to mark its independence following its initial public offering. The coined name Voya was derived conceptually from the word voyage, symbolizing optimism, forward-looking momentum, and guidance on the journey toward financial and retirement security. This comprehensive corporate transition effectively separated the public enterprise from its historical association with the European banking group, establishing a distinct brand presence across the United States financial services marketplace.
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