What is the new name of Securian Financial?

Written by Editorial Team | Last Updated: August 2026

Securian Financial adopted its current master marketing and corporate name following a historic rebranding campaign that unified its long-standing operations—historically known through roots like Minnesota Mutual Life Insurance—under the unified Securian Financial brand. Furthermore, its Canadian insurance operations were subsequently rebranded under the dedicated regional corporate identity Securian Canada.

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Securian Financial Group did not acquire Minnesota Life because Minnesota Life Insurance Company is actually the foundational underwriting entity and primary corporate predecessor of Securian itself.

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