What is the most popular paint color right now? The most popular paint color right now for interior walls is warm white and light warm neutrals. Shades like Benjamin Moore White Dove OC-17, Sherwin-Williams Alabaster SW 7008, and Sherwin-Williams White Snow? Actually Alabaster is top, are extremely popular because they make rooms feel bright, airy, large, and work with many decor styles from modern to farmhouse. Warm neutrals like greige, which is gray-beige mix, soft taupe, and light warm gray are also very popular for cozy modern feel. For accent, soft sage green, muted blue, and warm terracotta are trending. For exterior, white with black accents and light warm gray remain popular. Color of year trends influence but warm whites consistently top sales. People prefer warm whites over stark cool grays that dominated earlier 2010s, as warm whites feel more inviting. So most popular overall is warm off-white like White Dove or Alabaster for interior, and white or light gray for exterior, as they provide versatile backdrop and timeless appeal.
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