What is the most drunk beer in Italy?
The most popular and widely consumed beer brand in Italy is Peroni, particularly its flagship lager variant, Peroni Nastro Azzurro, alongside Birra Moretti. Both brands dominate domestic sales volumes, supermarket shelves, and restaurant menus across the country. While Italy historically possessed a stronger cultural preference for wine, beer consumption has grown substantially over the decades, with these major commercial lagers becoming staples for casual dining, pizzerias, and social gatherings nationwide.
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