Alteryx was originally founded in 1997 under the predecessor name SRC LLC by Dean Stoecker, Olivia Duane Adams, and Ned Harding. Initially focused on demographic mapping, geographic data engines, and reporting software, the company evolved into a dominant self-service data analytics platform provider. Headquartered in Irvine, California, Alteryx expanded globally, earned numerous industry accolades for data democratization, and was eventually acquired in late 2023 by private equity firms Clearlake Capital Group and Insight Partners in a multi-billion-dollar transaction.