What is the golden rule at Southwest?

Written by Editorial Team | Last Updated: August 2026

The golden rule at Southwest Airlines revolves around treating others—including customers, co-workers, and leadership—with the same respect, dignity, and care that one would wish to receive themselves. This principle serves as the bedrock of the company's famous corporate culture, driving employee empowerment, friendly customer service, teamwork, and a supportive working environment that has historically defined its operational success in the aviation industry.

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