The College Basketball Crown is a modern postseason college basketball tournament created to provide an elite competitive postseason opportunity for NCAA Division I men's basketball programs outside of the traditional NCAA Tournament. Operated in partnership with major sports networks and entertainment organizers, the multi-team event brings together competitive squads from powerhouse conferences like the Big Ten, Big 12, and Big East. It distinguishes itself by incorporating innovative fan engagement formats and offering a groundbreaking Name, Image, and Likeness prize pool directly rewarding participating players.