What is the best selling anime of Toei Animation?

Written by Editorial Team | Last Updated: August 2026

One Piece has officially surpassed Dragon Ball to become the highest-grossing and best-selling anime franchise in the history of Toei Animation. Financial reports published by the studio highlight that the epic pirate adventure chronicling Monkey D. Luffy and the Straw Hat Pirates generates record-breaking revenue streams through international merchandising rights, global theatrical box office distributions, expansive video game partnerships, and massive overseas streaming licenses. While Akira Toriyama's legendary Dragon Ball maintained the top spot for many years, the unprecedented global expansion of One Piece, amplified by multi-platform adaptations and continuous multi-decade narrative arcs, has cemented its status as Toei's most commercially dominant intellectual property worldwide.

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