What is Sber in Russia?
Sber, formerly known as Sberbank, is the largest financial institution in Russia and Eastern Europe, majority-owned by the state. In recent years, the organization underwent a massive corporate rebranding, dropping the word bank to reflect its strategic transformation into a diversified technology conglomerate. Alongside traditional retail and corporate banking services, Sber operates a sprawling digital ecosystem offering cloud computing, e-commerce, streaming devices, and artificial intelligence virtual assistants.
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