ON24 is utilized primarily by B2B marketing, sales, and corporate communication professionals to host, manage, and scale digital engagement experiences such as webinars, virtual town halls, training seminars, and product launch events. Organizations leverage the platform to capture deep first-party data regarding attendee behavior, engagement levels, and polling responses, which are then synchronized automatically with customer relationship management tools to qualify sales leads. Additionally, companies use its built-in content hubs and AI-driven content tools to transform recorded webinars into blog posts, e-books, and video clips, extending the marketing lifecycle of digital events long after the live broadcast concludes.