ON24 operates on an enterprise-grade software-as-a-service (SaaS) subscription model rather than offering low-cost monthly consumer plans, with annual contract pricing typically ranging from $25,000 to well over $150,000 per year. The overall cost structure is determined by a base platform license fee, chosen feature tiers (such as Essentials, Standard, or Advanced), the volume of webinars or digital events hosted annually, and optional add-on modules for advanced artificial intelligence or custom integrations. Basic entry tiers typically cater to smaller B2B marketing teams running limited events, while comprehensive enterprise packages scale higher to support large multi-user programs, deep CRM data synchronization, and automated content repurposing. Organizations frequently negotiate multi-year commitments to secure percentage discounts on these baseline software costs.