The name "First Choice" has been used by various entities, most notably the travel company First Choice Holidays. In that specific context, the company was acquired by TUI Group, one of the world's leading tourism groups. Consequently, the brand has been integrated into the broader TUI operations, and while "First Choice" remains as a holiday brand within the TUI portfolio in several markets, it is no longer an independent corporation. If you are referring to a different organization—such as a bank, a credit union, or a professional services firm that used the name "First Choice"—the name change would depend on that specific company's corporate history. Mergers, acquisitions, and rebranding exercises are common in the business world, and companies often move under a parent company's master brand to achieve better economies of scale and market recognition. You should check the official website of the entity you are inquiring about to see its current corporate status.