What is EA's biggest money maker?
Electronic Arts (EA) generates a significant portion of its revenue—approximately 73%—from "games-as-a-service" and digital content. High-profile titles like the FIFA (now EA Sports FC) and Madden NFL franchises are primary drivers of this income, particularly through modes like "Ultimate Team," where players utilize microtransactions to acquire virtual cards or content. Additionally, games like The Sims 4 contribute heavily through its free-to-play model, which generates revenue primarily through the sale of extra content and expansion packs.
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