What is an ono price?

Written by Editorial Team | Last Updated: August 2026

An ONO price (an abbreviation for "Or Nearest Offer") is a pricing term utilized frequently in private-party classified advertisements, online marketplaces, and peer-to-peer sales platforms when a seller lists an item for a specific asking price but indicates a willingness to accept a slightly lower counteroffer from prospective buyers. For example, if a used vehicle is listed for $5,000 ONO, it signals to interested buyers that while the preferred sale price is $5,000, the seller is open to negotiation and might accept reasonable offers close to that figure to close the deal quickly.

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