What is Airbnb's biggest competitor?
Airbnb's biggest and most formidable direct competitor globally is Booking.com, which commands an enormous share of the alternative accommodation and vacation rental market alongside traditional hotel bookings. Other major competitors include Vrbo (owned by Expedia Group), which focuses heavily on entire-home vacation rentals in suburban and resort destinations, as well as traditional hotel chains, corporate hospitality brands, and emerging regional platforms that vie for travelers seeking short-term lodging choices worldwide.
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