What happened to the Fujitsu brand?

The Fujitsu brand has not disappeared but it has gone through a major transformation and restructuring over the past decade. Fujitsu is still a massive $25+ billion Japanese technology conglomerate focused on enterprise IT services, servers, supercomputers, and digital transformation. What changed is its consumer-facing businesses. In 2018, Fujitsu sold its majority stake in its personal computer business to Lenovo, creating a joint venture called Fujitsu Client Computing Limited where Lenovo owns 51%, which is why you now see Fujitsu laptops co-branded or less common outside Japan. Similarly, Fujitsu sold its mobile phone business. In the HVAC world, Fujitsu General, which makes Fujitsu air conditioners and heat pumps, remains strong but in North America it has shifted to a strategic partnership where many Fujitsu-branded ductless units are now co-developed or distributed alongside LG or other partners, and Fujitsu General America has reduced direct consumer marketing. In Europe, the brand was severely damaged by the Post Office Horizon scandal in the UK, where its faulty accounting software led to one of the biggest miscarriages of justice in British history, leading to public boycotts and government scrutiny. Despite this, Fujitsu as an enterprise brand continues to be a major player in cloud, AI, and its Fugaku supercomputer, once the world's fastest.