The name Koru chosen for Jeff Bezos's iconic custom mega-yacht carries deep symbolic resonance derived directly from the traditional indigenous Māori art and culture of New Zealand. In Māori tradition, the koru represents an unfurling silver fern frond, symbolizing new life, fresh beginnings, personal growth, hope, and peaceful transformation. For a massive custom vessel, the name serves as a personal emblem representing a new chapter, forward momentum, and artistic harmony.