What does LUV mean in Southwest?
On the New York Stock Exchange, the three-letter stock ticker symbol LUV serves as the official trading abbreviation for Southwest Airlines Co. The ticker symbol was chosen cleverly by the airline's founders as a playful phonetic nod to its primary corporate operational base at Love Field airport in Dallas, Texas, while simultaneously symbolizing friendly customer service. Purchasing shares under the ticker symbol LUV allows global equity investors to participate in the financial performance, passenger revenues, and corporate operations of the major American low-cost carrier.
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