What companies are under Rakuten?

Written by Editorial Team | Last Updated: August 2026

Rakuten encompasses a vast corporate family of subsidiary businesses and digital platforms spanning multiple industries worldwide. Its major holdings include the e-commerce platform Rakuten Ichiba, fintech pillars like Rakuten Bank and Rakuten Securities, digital content services such as Rakuten Kobo (e-readers) and Rakuten Viki (streaming), global communication tools like Rakuten Viber, and the North American cash-back shopping platform formerly known as Ebates, alongside advanced mobile network infrastructure operators.

Related FAQs

Yes, Rakuten pays out real money to its users through its cash-back rewards program.

Rakuten distributes earned cash back rewards to users on a regular quarterly schedule using flexible payout methods, most notably through PayPal or by issuing a physical check sent directly via postal mail.

Rakuten is exceptionally popular in Japan due to its comprehensive and deeply integrated digital ecosystem, often referred to as the Rakuten Economic Zone.

Rakuten maintains a massive and highly visible presence in the United States, serving millions of American consumers through its popular cash-back shopping portal, mobile application, and automated browser extension.

Walmart does not own Rakuten, though the two corporate giants have maintained strategic business partnerships and collaboration agreements in specific regional markets.

Rakuten is not part of Amazon, operating instead as a completely independent and separate multinational technology and e-commerce conglomerate.

Users can easily earn cash back and rewards on Rakuten by activating its shopping portal or browser extension before making online purchases at participating retail merchants.

Yes, foreigners can absolutely use Rakuten, though the specific services available depend heavily on the geographic region.

Rakuten originated in Japan, where it was officially founded in February 1997 by billionaire entrepreneur Hiroshi Mikitani under the original name Crimson Group before evolving into a global internet services titan.

Rakuten operates globally with a major presence across North America, Europe, and Asia.

Rakuten generates revenue through multiple diversified business models. Its primary e-commerce division earns money via marketplace transaction fees, advertising, and merchant-side marketing support services.

Determining whether Rakuten Group stock (4755 on the Tokyo Stock Exchange) represents a favorable investment depends on individual risk tolerance, long-term portfolio strategy, and perspective on the digital ecosystem’s turnaround trajectory.

Rakuten has faced corporate challenges primarily driven by heavy capital expenditures and operational losses associated with building out its ambitious nationwide mobile network infrastructure in Japan.

Rakuten is a massive Japanese technology and internet conglomerate operating on a global scale with tens of thousands of corporate employees.

Rakuten's overall corporate performance reflects a complex mix of tremendous digital ecosystem growth and financial adjustments.

Rakuten is widely considered well worth using for consumers and online shoppers looking to earn cash back rewards, loyalty points, and exclusive discounts on everyday purchases.

Rakuten Asia operates under the executive leadership of Takashi Katsuragi, who serves as the Chief Executive Officer of the regional corporate body, guiding strategic growth, business development, and operational initiatives across the Asia-Pacific t...

Rakuten Group commands a market capitalization fluctuating around 11 billion to 12.5 billion US dollars (or over 1.2 trillion Japanese Yen), depending on daily trading sessions on the Tokyo Stock Exchange.

Rakuten operates a vast and diverse digital conglomerate that spans far beyond basic e-commerce.

Rakuten Group is a publicly traded multinational conglomerate listed on the Tokyo Stock Exchange under the ticker symbol 4755, meaning it is owned collectively by public shareholders, institutional asset managers, and mutual funds.

Joining Rakuten is entirely free of charge, requiring no upfront membership fees, subscription costs, or hidden periodic charges for users. Individuals can create an account on the platform without any financial commitment.

Rakuten is a fully legitimate, highly reputable, and publicly traded multinational corporation listed on the Tokyo Stock Exchange.

Rakuten is not solely an "AI company" in the niche sense, but it is a massive technology conglomerate that heavily integrates artificial intelligence, machine learning, and advanced data analytics across its entire business ecosystem.