What brands does Gen Digital own?

Written by Editorial Team | Last Updated: August 2026

Gen Digital Inc. is a multinational software corporation dedicated to consumer cyber safety, online privacy, identity protection, and digital wellness. The company houses a powerful family of trusted, award-winning global brands that protect hundreds of millions of users worldwide. Its primary security and privacy brands include Norton (a global leader in consumer cybersecurity and antivirus protection), Avast (renowned for digital security and threat detection networks), LifeLock (pioneering identity theft protection and credit monitoring services in the United States), and AVG, alongside financial wellness platforms like MoneyLion, providing an integrated digital protection ecosystem.

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Institutional analyst consensus price targets for Gen Digital Inc. (NASDAQ: GEN) average approximately $28.

Equity analysts tracking Gen Digital Inc. (GEN) issue mixed consensus ratings, balancing its strong recurring subscription growth in consumer cyber safety and high operating margins against macroeconomic headwinds and integration execution.

Gen Digital Inc., a prominent global software company specializing in consumer cyber safety, online privacy, and digital security solutions under well-known brands like Norton, Avast, and LifeLock, operates with dual headquarters.

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Gen Digital Inc.

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Market analysts evaluate Gen Digital Inc. by balancing its strong recurring subscription model in consumer cyber safety—encompassing brands like Norton, Avast, and LifeLock—against debt management and organic user growth rates.

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Gen Digital operates as an entirely legitimate, publicly traded multinational software corporation listed on the NASDAQ stock exchange under the ticker symbol GEN.

Wall Street research analysts covering Gen Digital Inc. (GEN) project a consensus 12-month average price target of approximately $30.03 per share. Individual analyst forecasts range from a conservative low of $22.

Gen Digital Inc. is a major American multinational software corporation that specializes in consumer cybersecurity, digital privacy, and identity theft protection solutions.

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Gen Digital maintains a consistently profitable business model, generating robust multi-billion-dollar annual revenues backed by high gross margins characteristic of software-as-a-service enterprises.

Gen Digital Inc. reports a trailing twelve-month annual revenue of approximately $4.72 billion to $5.00 billion USD, reflecting robust multi-year growth across its consumer cybersecurity, digital privacy, and identity protection software portfolios.

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