What brands does Endeavor own?

Written by Editorial Team | Last Updated: August 2026

Endeavor Group Holdings is a global sports and entertainment media giant that manages an elite roster of premier properties, talent agencies, and live event brands. Its crown jewel assets include UFC (Ultimate Fighting Championship, the premier global mixed martial arts organization) and WWE (World Wrestling Entertainment), both housed under the publicly traded TKO Group Holdings subsidiary. Endeavor also owns PBR (Professional Bull Riders), operates high-end hospitality and experiential events through On Location, and previously owned the Miss Universe Organization. Furthermore, its talent representation portfolio includes the legendary agencies WME (William Morris Endeavor) and IMG, making it a dominant force in global entertainment, sports marketing, and fashion.

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