What brands are under Haier?

Brands under Haier Group Corporation include Haier, Casarte, GE Appliances with its sub-brands GE, Profile, Café, Monogram, Fisher & Paykel, Candy, and Hoover, making Haier Group the world's largest appliance manufacturer by volume with a diverse portfolio covering budget to luxury segments worldwide. Haier Group is Chinese multinational headquartered in Qingdao, Shandong Province, China, founded in 1984 by Zhang Ruimin, now with revenue over 30 billion dollars. The flagship brand is Haier itself, sold globally for refrigerators, washers, air conditioners, and other appliances made in China. Casarte is premium brand for Chinese domestic market with high-end features. In 2016 Haier acquired GE Appliances from General Electric for 5.4 billion dollars, which includes GE brand for mass-market American appliances made in Louisville, Kentucky, USA, GE Profile for mid-premium with advanced features, Café with customizable hardware finishes for design-conscious buyers, and Monogram for ultra-luxury built-in appliances competing with Sub-Zero and Wolf. Fisher & Paykel is New Zealand premium brand acquired in 2012 known for DishDrawer and innovative design. Candy is Italian brand acquired in 2019 for European market, and Hoover vacuum brand in Europe is also under Haier. So brands under Haier include Haier, Casarte, GE, Profile, Café, Monogram, Fisher & Paykel, Candy, and Hoover, spanning global markets from budget to luxury with manufacturing in China and US.