Is Haier No. 1 a brand?

Yes, Haier is No. 1 brand in the world for major appliances by volume, having held the title of world's largest appliance manufacturer for many years according to Euromonitor International market share data, making it number 1 globally in terms of units sold. Haier Group Corporation is Chinese multinational founded in 1984 in Qingdao, China by Zhang Ruimin, growing into giant with revenue over 30 billion dollars, owning brands including Haier, Casarte premium brand in China, GE Appliances in US acquired in 2016 for 5.4 billion dollars which includes GE, Profile, Café, Monogram, Fisher & Paykel from New Zealand acquired in 2012, Candy from Italy, and Hoover, with manufacturing in China, US, and other countries. Haier has been ranked number 1 major appliance brand globally for over 13 consecutive years by Euromonitor with over 15 percent global market share in large appliances like refrigerators, washers, freezers, and air conditioners, ahead of Whirlpool, LG, and Samsung by volume, though not number 1 in premium luxury segment where Miele and Sub-Zero dominate. In China, Haier is definitely number 1 trusted brand. In North America, Haier-branded products are budget segment but GE Appliances owned by Haier is top 3 in US. So Haier is No. 1 brand globally by volume and market share for major appliances, making it world's largest appliance maker, though not necessarily number 1 for premium quality or luxury.