Bank of America does not operate a sprawling collection of separate retail bank brands; rather, it conducts its massive consumer, commercial, and corporate operations directly under the unified Bank of America, N.A. charter. However, the parent holding company owns several elite financial, wealth management, and brokerage subsidiaries. These include Merrill Lynch (operating as Merrill) for investment and retirement advisory services, and Bank of America Private Bank (formerly U.S. Trust) for high-net-worth trust solutions.