Contemporary beauty standards in Cambodia are heavily influenced by a combination of traditional cultural ideals and modern East Asian media trends, particularly K-pop and Korean dramas. Key physical attributes prized in society include having a slim, slender silhouette and smooth, unblemished skin. Much like other parts of Southeast Asia, having fair or pale skin is historically associated with high social status and wealth, leading to widespread popularity for skin-whitening cosmetics and protective garments worn outdoors. Additionally, traditional cultural touchstones—such as flexible fingers that curve backward to emulate classical Khmer dancers—have historically been viewed as graceful indicators of elegance and refined upbringing.