No, Nobia is not selling magnets in the literal sense; rather, the phrasing refers to its historic corporate divestment of the "Magnet" kitchen retail chain. After owning the major UK-based kitchen brand for over twenty years, Nobia finalized a strategic sale transferring the entire Magnet business and its showroom network to private equity ownership, fully exiting the UK retail market to concentrate its business model entirely on its core Scandinavian kitchen brands.