Is Haidilao a franchise?
Haidilao historically operated its massive international hot pot restaurant network strictly through a direct, self-operated model to maintain rigorous control over food safety, service standards, and customer experience. However, the company officially introduced a selective franchise and partnership model to facilitate more flexible, controlled expansion into new regional markets. While corporate-owned locations still comprise the vast majority of its footprint, franchising serves as an evolving secondary growth vector.
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Haidilao retains its status as one of the most iconic, recognizable, and popular restaurant chains across China, celebrated widely for its legendary customer service, interactive dining experiences, and high-quality food offerings.
Dining at Haidilao is generally positioned in the mid-to-high tier compared to ordinary casual eateries in China, meaning it is often perceived as a treat for special occasions, family gatherings, or social celebrations rather than an everyday che...