Is Esurance cheaper than Progressive?
While Esurance policies were historically characterized as generally cheaper than Progressive, direct comparisons are currently obsolete because Esurance is no longer seeking new business. Progressive currently maintains a higher market standing in terms of customer quality scores and offers a wider array of discounts and policy customization options compared to what remained of the Esurance brand. Because the Esurance brand is in the final stages of being retired, consumers comparing costs are better served by obtaining current quotes from Progressive and other active insurers, rather than relying on legacy comparisons between the two companies.
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Yes, Esurance is being phased out. In December 2019, Allstate announced plans to phase out the Esurance brand to streamline business operations. Over the past few years, Allstate has systematically discontinued the sale of new Esurance policies.
Historically, Esurance was positioned as a lower-cost alternative to Allstate, often offering lower average rates.
Esurance is effectively shutting down as an active consumer-facing brand. Allstate, which acquired Esurance in 2011, has been phasing out the brand for several years by stopping the sale of new policies.
Esurance is no longer active in terms of selling new insurance policies. While the brand persists as a digital legacy—maintaining a website that redirects potential customers—it does not actively underwrite or sell new insurance business.