Are Allstate and Esurance the same?
Yes, National General is an operating subsidiary of The Allstate Corporation. Allstate completed a massive multi-billion-dollar acquisition of National General to heavily expand its footprint in the independent insurance agent distribution channel. While National General operates as a distinct brand entity specializing in non-standard auto coverage, specialty personal lines, and a massive network of independent agents, it is fully owned and financially backed by Allstate. This corporate marriage allowed Allstate to merge its own independent agent business lines into National General's sophisticated tech platform, combining resources while keeping separate consumer-facing branding options active in the insurance marketplace.
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Esurance generally receives mixed feedback from customers, with a rating of approximately 3.6 out of 5 for claims handling.
Yes, Esurance is being phased out. In December 2019, Allstate announced plans to phase out the Esurance brand to streamline business operations. Over the past few years, Allstate has systematically discontinued the sale of new Esurance policies.
Historically, Esurance was positioned as a lower-cost alternative to Allstate, often offering lower average rates.
While Esurance policies were historically characterized as generally cheaper than Progressive, direct comparisons are currently obsolete because Esurance is no longer seeking new business.
Esurance is effectively shutting down as an active consumer-facing brand. Allstate, which acquired Esurance in 2011, has been phasing out the brand for several years by stopping the sale of new policies.
Esurance is no longer active in terms of selling new insurance policies. While the brand persists as a digital legacy—maintaining a website that redirects potential customers—it does not actively underwrite or sell new insurance business.