Rolex pays Carlos Alcaraz, the Spanish tennis star born in 2003 who is one of the top ranked players in the world and has won multiple Grand Slams including Wimbledon and US Open, an estimated endorsement amount that is not publicly disclosed but is believed to be in the range of several million dollars per year as part of a multi-year sponsorship deal. Rolex is known for sponsoring top tennis players including Roger Federer, and its endorsement deals with elite athletes are typically confidential with exact amounts not disclosed, but sports business experts estimate Rolex pays top male tennis players like Alcaraz around 1 to 3 million dollars per year for wearing Rolex watches during matches, appearances, and advertising. Alcaraz became a Rolex ambassador in 2022 after his rapid rise, and Rolex sponsorship includes him wearing Rolex watches on court and in promotional events. In addition to Rolex, Alcaraz has endorsements with Nike, Babolat, and other brands, with total endorsement earnings estimated at 10 to 15 million dollars per year. The exact amount Rolex pays Alcaraz is private and not officially confirmed, but it is a significant multi-year deal reflecting his status as one of tennis's biggest stars and future of the sport after the Big Three era.
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