Saatchi & Saatchi generates its revenue primarily through agency fees, creative project billings, media planning commissions, and retainer contracts charged to corporate clients for comprehensive advertising, marketing, and brand promotion campaigns. As a major global creative advertising network, the firm monetizes its professional services by designing commercial campaigns, executing strategic public relations, producing promotional content, and managing multi-channel brand strategies across television, digital platforms, print, and experiential media environments for major international brands.